What's that sound?
The Microscopic World of Analog
Everything you need to know about Phono Cartridges - By Ortofon
There are many different set-up regimens out there. I have have heard good results from most of them - if the process is carefully implemented. The one, devised by Jon Hunter (then at Sumiko), relies more on "tuning-by-ear" than some of the more rote methods which adhere to formulae and measurements.
Proper techniques for the cleaning and preparation of audio connections.